Heart Symbol – a better choice. It tells the consumer at a glance that the product marked with this symbol is a better choice in it´s product group regarding fat and sodium. In some product groups, also sugar and fibre contents are taken into account. To put it short, the Heart Symbol product is a better choice for your heart.

In the summer 2015 we thought, why not to give the Heart Symbol for a change to something totally different that is also good for your heart – meaning the most loved song of the summer. Naturally we let all the Finns vote for their favourite. Congratulations Kasmir ft. Saara! ”Vauvoja” (”Babies”) is the first song ever marked with the Heart Symbol.